So you want to expand your digital identity and brand but you don’t know where to start. Have you tried one of those new-fangled blog contraptions? They were all the rage in 2004 and have now become ubiquitous with the internet. Blogs are a great way to get your message out there and expand your web presence and help define your digital identity.
Unless you’ve been living under a rock with poor wifi signal for the past decade, you should be pretty familiar with blogs. But, just because you’re familiar with blogs doesn’t mean you can just jump right in and start blogging about who-knows-what and expect to be getting the kind of traffic that makes servers look back on the digg effect fondly; you’ve got to have a message!
What topics do you like? What subjects do you feel confident talking about day after day? Do you actually know what you’re talking about or just typing the first thing that comes to your head? If not, save it for youtube comments. When people visit a blog they want to read an article or post that covers a topic that interests them, and they want to feel like the person writing said post is a reputable source who knows what he or she is talking about.
Writing about a subject that you are passionate and knowledgeable about builds ethos, or credibility, and readers feel comfortable gleaning information from your blog. The more people trust you, the more traffic you’ll get.
If you become a trusted source of info on a particular topic you could call yourself an expert, and everybody loves experts! Being an expert helps your digital identity immensely. You’ll be on guru level. Pretty soon you’ll be on all the “who to follow” lists and hobnobbing with all the other web-leberties at whatever kind of events web-leverties hang out at (SxSW? SDCC?).
So go forth young person! Find your voice! Blog!
